Holidays Downtown

Shop Small this holiday season in Downtown Rapid City. Revel in the unique shopping possibilities from sporting goods to culinary gifts, spa days, boutique clothing, home decor and more! Make a day of it and grab a cup of coffee, check out lunch specials or make a reservation for a nice dinner. Keep going into the evening by exploring the great night scene, then relax in one of Downtown's great hotels.

You'll find that when you shop Downtown, you can slow down and enjoy yourself. Downtown is affordable, and best of all, the customer service is next to none. Oftentimes, the attendant helping you may even be the owner of the business. Join us this holiday season in Downtown Rapid City.

Enjoy the magic of Downtown during these Holiday Happenings
Small Business Saturday
Come #ShopSmall with us to show your love for local Downtown Rapid City businesses on Small Business Saturday, Nov. 24, 2018. Small Business Saturday is a day dedicated to supporting small businesses nationwide. Visit the Downtown Business Group’s booth at the corner of Sixth and Main streets for free hot coffee, Small Business Saturday swag, and a guide to Small Business Saturday specials at participating businesses. 

Holiday Celebration & Winter Market
Usher in the holiday season at Main Street Square with a festive celebration, including shopping a collection of local vendors, a tree lighting ceremony, ice skating, holiday music and a visit from Santa Claus from 2 to 6 p.m. on Saturday, Nov. 24. For more information, visit

21st Annual Festival of Lights Parade
The Festival of Lights Parade is a favorite holiday tradition for many families within the community. Each year on the Saturday after Thanksgiving, more than 75 lighted floats and entries wind their way through Downtown Rapid City. Don't miss the brightest night of the Season on Saturday, Nov. 24. For more information, visit

On-street parking on Main and St. Joseph streets, from Fifth to Seventh streets, and Seventh St. between Main and St. Joseph streets will be closed for the Festival of Lights Parade at 5 p.m. on Saturday, Nov. 24. Vehicles left on the street past 5 p.m. will be towed.

Downtown Countdown
Visit the ice skating rink at Main Street Square on New Year's Eve for Downtown Countdown, from 5 to 9 p.m. on Monday, Dec. 31. For more information, visit

For a full list of events in Downtown Rapid City, click here.

Give the gift of Downtown
The Downtown Rapid City Gift Card is perfect for everyone on your gift-giving list. Give teachers and coaches, friends and family, co-workers and employees all that Downtown has to offer. Accepted at more than 60 Downtown businesses and may be purchased at the Main Street Square Information Center (526 Main St.) and the Destination Rapid City Office (512 Main St., Ste. 980). For more information, click here.